– You must have come across many such brands and the question which would arise is how we are different from other brands?
– We say we aren’t different from others, we just follow our basics religiously keeping consumers’ needs and ease as a priority.
We came across some issues faced by our target audience !!
1) Difference in Size Pattern :
– Every brand has its own size reference, pattern, and designs which makes them unique and can give them an edge over competitors.
– But this practice creates confusion among buyers as they don’t find any similarity between any 2 brands when compared and are left with fewer options.
– As far as we are concerned about the size chart, we follow a standard and universal size reference keeping consumers’ issues in mind.
2) Variety in Waist Belts :
– Waist belts are an important part of bottoms as it provides a perfect grip and confidence in wearing them !!
– Another dilemma faced by a majority of women especially plus size women is finding the right size waist belt that suit and fit their body type.
– We have designed and engineered them in a specified manner which will fulfill your need and provide ease to you.
3) Length and Pockets :
– Altering the perfect pair of bottoms doesn’t give you the best of feelings.
– Major drawback of buying readymade bottoms is that customers don’t get a tailored fitting.
– The hassle of making it to the right fit kills the excitement of new purchases.
– And most people find length extra and baggy look.
– We have always focused on providing tailor-fit and ankle-length bottoms (35-37″ length) which give customers ready-to-wear bottoms.
– A lot of brands don’t focus on providing a section for a human’s soul friend, yes you have guessed it right – a mobile phone. Our majority of bottoms come with a minimum requirement of pockets which will reduce the trouble of carrying a sling or a wallet.
4) Quality :
– The most effective sales strategy is providing good quality products.
– Most of the products surfacing in the market right now are good but aren’t that comfortable.
– By comfortable I mean – Lycra inclusive. Lycra has a tendency of providing elasticity which makes the product fit according to your size, shape, and need. They also provide durability which makes the product run longer. The thick fabric assures minimal transparency.
5) Plus Sizes :
– We came across a plight situation where a majority of plus-size females struggling to find.
– The main concern among them was about fashion pieces falling apart after one wear.
– Many brands try to monetize the demand and supply gap and charge triple the price they are worthy of.
– They claim that brands can’t afford to produce garments with the same margin because the cost of fabric to cover is too high.
– We have tried to design and tailor our bottoms in such a manner that provides durability, and longevity and are affordable (not too expensive when compared to smaller sizes )
– Also our constant efforts are to include plus sizes in most of the articles.
– We are open to ideas or changes you would like to give on this topic.
Jaarul Bottoms 